If pumpkin spice is the seasonal signifier of the basic b, then birthday cake is the quintessential staple of the basic’s day to day favorite flavor. My tastebud’s tendencies keep me right in line with all the basic ladies of the world, and just like I love me some spice I love me a good birthday cake flavored treat. Ice cream, candy, lotion, candles, and yep, protein bars. While this trend is far from new, in fact I think it peaked a couple years ago, the biggest player in the protein bar game are extremely late to the party. This week Quest showed up when everyone was already wasted and stumbling with their Birthday Cake coated protein bar.
This bar is a bit of a deviation for the company, using a coated outer layer similar to Oh Yeah’s One bars instead of the usual plain outer skin. It certainly looks pretty enough, studded with a smattering of fun confetti dots and a semi-glossy coating that is incredibly soft and smooth.
Biting in the initial taste is very creamy, sweet, and slightly salty, making a combination that truly does remind me of a well balanced buttercream. The texture is soft, chewy, and fresh, leaving a pretty positive initial impression. Unfortunately after the first couple chews a very strong and unpleasant artificial sugar flavor takes over that is inescapably powerful. While Quest bars do tend to carry a bit of a sucralose finish, this bar leans way too heavy on an astringent artificial flavor that takes away from any birthday cake potential it had. While the outer coating provides some nice creaminess, the inside of the bar is very bland and flavorless, leaving little reason to want to eat more of these bars.
The biggest issue here, aside from the fact that the bar legitimately doesn’t taste good, is that there are far too many better options already on the market. Oh Yeah One’s Birthday Cake is a staple with comparable macros, and very strong offerings from MuscleTech and Fit Joy have been out for over a year as well. Quest has had some pretty solid releases recently with Mocha Chocolate Chip and last years Cereal Bars, but this one is a major step backwards for a company that at this point really needs to be pushing the envelope with portable protein supplements. If someone showed up to my birthday party with this bar I would revoke their party privileges and show them to the door.
Found at: GNC ($2.39)
Quick Nutrition: 180 cal – 5g fat – 3g sat fat – 220mg sodium – 25g carb – 14g fiber – 1g sugar – 21g protein