In the 2017 food scene emulation is the name of the game. Whether it be dessert hybrids like snickerdoodle cupcakes, bars of whey protein that taste like key lime pie, or plant-based burgers that bleed like real meat, people who love food are in love with making things transform in our mouths into something they aren’t. As hot as this is now, perhaps no one has been chasing after this trend in the junk food universe more aggressively and consistently than Nabisco – who in recent years have been hell-bent on making their iconic Oreo cookie sandwiches taste like other things, from syrupy waffles to chocolate dipped strawberries. Their latest Walmart-exclusive attempt at sugary transformation aims to take down an early morning indulgence disguised as an after school treat with Jelly Donut Oreo.
Taking in the general aroma from these Oreo’s is no different than your average golden package with the sweet, slightly vanilla golden Oreo wafer taking over the dominant sniff. If I dig my nose in closer and get real close there is a hint of tart berry smell that cuts through the sugary notes. there’s also a bit of that greasy donut aura that could be from the creme or could be from pure fantasy, but it’s present none the less. Much like an actual jelly donut, from the outside they don’t look much different than your average ‘nut, and it’s what lurks on the inside that will truly tell the taste tale.
Biting into these cookies is definitely different than a regular Golden Oreo and definitely delicious. The composition of the creme is setup with an outer ring of classic “white stuff” with a jelly-flavored center. The center is big enough that it comes through with an average-sized bite of the cookie and the flavor is surprisingly really good. The “jelly” is somewhere in between raspberry and blueberry, which I guess would make it boysenberry? I’m going to assume Nabisco was going for raspberry since that’s a more typical donut-filling, but no matter what you want to call it it’s damn good.
The jelly flavor, contrary to what I think about actual jelly, helps to temper the sweetness of the golden wafer and white creme for an experience that is very well balanced. The berry doesn’t come off as insanely artificial and has a very pleasant flavor that is much more desirable than what strawberry tends to bring to the table. Without any specific yeast or powdered sugar notes it’s hard for me to really lock in on “donut” when eating, but they remind me of the little thumbprint cookies with jelly filling, and for an Oreo to take me there is pretty impressive. When I pair the cookie up with some coffee, I do actually get the donut sensation, and somehow the bitter notes of the coffee washing down the vanilla-meets-berry flavor brings me to Saturday morning and delivers on the cookies’ name.
Did Nabisco knock it out of the park with this emulation? No. Had they made the center ring more gelatinous or jelly-like it could have really driven the contrast that actual filled donuts have, but with a little bit of imagination the point comes across pretty well. What they did do is deliver one of the most interesting and tasty Oreo’s I’ve had in quite some time with a perfect sweetness and great berry flavor that I would happily buy again.
Found at: Walmart ($2.99)
Quick Nutrition: 2 cookies – 150 cal – 7g fat – 80mg sodium – 21g carbs – 12g sugar