It has been awhile since Trader Joe’s released a new flavor of Joe-Joe. There have been the seasonal staples of Candy Cane and Pumpkin, as well as 2016’s Mango variety popping back up, but when was the last time we got an entirely new flavor of Joe-Joe? I couldn’t tell ya an exact date, but I’m pretty sure this is the first one since the pandemic broke out in 2020. And if it isn’t, I have pandemic brain, which has melted away a lot of my memory — so apologies if I missed an all time Joe-Joe in the last 2.5 years. Strawberry Lemonade Joe-Joe’s combine a lemon flavored cookie with strawberry creme.
I ripped into these before realizing they were a lemon flavored cookie wafer, I was too excited to try a new and unique combination to read the box. I generally like Joe-Joe’s, but at times they can come off kind of flat, which isn’t the case here, and I’m going to place the responsibility for that on the non-plain cookie. They don’t have a particularly bold lemon flavor, no zest in sight, but they remind me instantly of the now-RIP’d Girl Scouts Lemon Sandwich Cookies, and that’s a very good thing. The cookie is soft and crumbly with a buttery undertone, which is surprising because these are vegan with no butter in the ingredients.
After the initial burst of mild lemon comes the rush of strawberry, which, thanks to actual pieces of dried strawberry in the creme, is pretty tart. I actually thought the wafers were more lemony than they were because the tart zing from the creme reminds me so much of lemon’s bright acidity, and they work really well together. The strawberry flavor is extremely natural with no artificial candy or Nesquick notes at all. While it does taste very natural, the combination of lemon and strawberry conjures up a milky spoonful of Froot Loops, but in the most clean and organic way possible.
While we may have had to wait a few too many years for them to pop up, these new Joe-Joe’s are fantastic, striking a beautiful balance between sweet and tart that will keep you gleefully snacking into the summer solstice. And yes, they are truly as refreshing as a cold glass of strawberry lemonade, and do that summery porch staple plenty of justice.
Found at: Trader Joe’s ($3.99)