Last year Goldfish began its creative collaborative journey via an impressive outing with Franks RedHot, and almost exactly one year later a second seasoning-inspired Goldfish has arrived — Old Bay. I am a huge fan of seafood but don’t love Old Bay as much as a lotta fish heads do, it’s a bit too celery-forward for how I like my crab, but I am really enjoying these crackers.

I assumed, like the RedHot variety, these would be the staple orange colored cheddar flavored fish, but they’re more of a plain white cracker, perhaps the blue-bagged “original” flavor, which reminds me of an oyster cracker or saltine in the best way. My first crunchy bite definitely gives me a prominent celery salt taste that I don’t love, but it quickly fades with subsequent handfuls. The combination of the salty spice and herbs on the crackers builds up to a pretty profound savory experience that gets buttery and creamy in a way that channels oyster crackers sitting atop clam chowder. There are notes of onion, garlic, paprika, and a subtle vinegary tang in the background. They’re delicious, and the seasoning is pretty convincingly distributed across the hundreds of fishies swimming in the bag.

This is a pretty straight forward idea — take a beloved seasoning and put it on a beloved cracker — but it’s executed extremely well and is just weird enough to appeal to those who have a sickening affinity for limited edition collabs (me, and probably you). Old Bay Goldfish are addictive and endlessly snack-able, with with some perfectly simple and eye catching packaging to bring the whole concept to brilliant salty life.

Rating: 9/10

Found at: Lucky ($2.49)