REVIEW: CinnaFuego Toast Crunch

CinnaFuego Toast Crunch is a limited edition niche snack release done the right way. Unlike the recent collab between Ritz and Oreo and the ongoing Ritz Bitz S’mores re-release, where packages are made available to 1,000 people or less, this spicy cereal can be found online exclusively at Walmart. Sure, you’ll have to pay shipping, but everyone has a chance to get their hands on this sweet and spicy cereal snack that was way too much fun for me to resist ordering the day it dropped.

The pieces of toast look identical to the crazy squares in Cinnamon Toast Crunch I know and love, but there is an intense spicy cinnamon aroma wafting from the bag straight into my nostrils. It smells distinctly like the type of cinnamon heat I associate with Hot Tamales, Big Red gum, Atomic Fireballs, and those delicious cinnamon bears. In fact, if you’ve had a long night out with one too many shots of Fireball whisky you may get flashbacks from sniffing these fiery squares.

The taste mirrors the smell, with a punchy spicy cinnamon flavor that fuses together pretty naturally with the buttery cinnamon base of CTC. The finish gets a bit black peppery and I can feel the heat lingering in the back of my throat. I’m impressed by the level of spice but it’s definitely still a cinnamon spice as opposed to cayenne or something with a vegetal peppery taste like habanero. Never forget the cinnamon challenge, though, if you breath in too hard while snacking on this cereal you’ll cough — I definitely did. I can see people really hating this; it’s definitely a divisive and borderline aggressive flavor, but as a certified cinnamon fiend I am vibing hard.

In milk this cereal is a little weird. I don’t hate it but I don’t really enjoy it either. Milk tends to temper heat but I’ve found the unsweetened almond milk I eat cereal with to make it less sweet and a touch more peppery without being as punchy on the cinnamon front. I’m more of a dry cereal snacker anyway so this doesn’t really bother me and I’ll happily enjoy this spicy-TC at its crunchiest.

While it’s still available I’d recommend grabbing this limited edition bag to anyone who loves sweet and spicy, or are like me and insist on ingesting all new members of the Toast Crunch family.

Rating: 8/10

Found at: walmart.com ($5.98)