This summer Fit Joy burst onto the protein scene, pecs-a-boomin, and have been relentless in their attempt to dominant the market ever since. I’m not sure who their connect is but based on their prominent displays and promotions at GNC, The Vitamin Shoppe, and others, they really truly have the plug. After launching with six flavors, Fit Joy followed up with a limited seasonal Homemade Pumpkin Pie bar (which was okay), and are now trying to tempt Kris Kringle with additional holiday offerings. The first of these winter collection bars is Iced Gingerbread Cookie.
Visually the bar is the same as all other non-cookie dough and mint Fit Joy‘s – a whey protein rectangle dipped in yogurt and topped with a garnish. The topping on this bar looks like little pieces of gingerbread cookies with the mellow aroma of cinnamon. The overall smell of the bar isn’t much different from the pumpkin pie or cinnamon bun with a sweet and subdued spice.
Biting in, a slightly crunchy texture from little crispy balls hidden inside the protein base gives way to a yogurt-driven sweetness that turns into a wonderful sharp ginger flavor. The ginger tastes authentic and finishes with the perfect spicy tingle that leaves you wanting more. The sweetness is on par with other Fit Joy flavors – definitely a dominant role but not overpowering or fake tasting in any way. The cinnamon crisps on top of the bar do a good job of emulating some of the snap you would get from a ginger cookie while also adding more cinnamon flavor.
What makes this bar successful is that “Organic Ginger” appears in the ingredient list ahead of Stevia, and the experience as a whole feels more like eating a gingerbread cookie and less like a stick of fake sugar, which can’t be said for all protein bars. Other companies should take notice and try and use more real ingredients when emulating flavors – especially spices. Fit Joy’s mission statement is to use no artificial preservatives or sweeteners and the resulting experience is clean and refreshing.
Overall this bar is more impressive than their Homemade Pumpkin Pie and ranks among the best of their initial launch line, in the same class as Chocolate Peanut Butter, French Vanilla Almond, and Chocolate Iced Brownie. Great to see a protein bar company tackle a slightly different flavor than what’s on the market and have lots of success.
Quick Nutrition: 220 cals – 10mg Cholesterol – 190mg Sodium – 24g Carbs – 10g Fiber – 5g Sugar – 20g Protein