REVIEW: flapJACKed S’Mores Mighty Muffin

S’mores is one of the most popular flavors in snack foods the last couple of years, dominating everything from Oreo’s to breakfast cereal to ice cream to protein bars, so it’s no surprise that flapJACKed decided to try this flavor for their Mighty Muffin.  Although I’ve never had a regular s’mores muffin I like the idea and it should be relatively easy to pull off if you can get all three elements to come across – graham crackers, marshmallows, and chocolate.  Fortunately for flapJACKed they got all three into a magical microwavable protein bomb you make yourself in 35 seconds.


In my mind the perfect s’mores muffin would be a golden honey graham base loaded with marshmallows, chocolate, and additional chunks of graham cracker.  This Mighty Muffin has all of those components except for the cracker pieces and I can accept that as a pretty solid attempt.  The first thing you will notice is the very strong graham cracker aroma that comes from the freshly zapped muffin.  Much like a good cup of tea the smell is a lot stronger than the actual taste but the honey undercurrent is there and ties the whole s’mores experience together.  The importance of the graham oftentimes gets overlooked when companies try to make a s’mores flavor and I commend flapJACKed for not ignoring this pivotal piece of the campfire puzzle.


Freshly zapped and muffin-esque

Putting my fork in I find marshmallows and chocolate immediately.  Although small, they are ample, and I’m never left searching for them as I continue to eat.  The chocolate chips get a little bit melty, but oddly enough the marshmallows stay completely firm, so the texture lacks that ooey gooey goodness that make s’mores so fun.  This is a bit disappointing considering the muffin comes out hot, but the sweetness of the marshmallows helps elevate the graham cracker taste in the muffin base and genuinely adds to the s’mores experience despite their lack of meltiness.  Think of these ‘mallows as more like the ones you get on top of Swiss Miss packaged hot chocolate that disappear almost immediately rather than a fresh pack of Jet Puffed.


Much like the Double Chocolate version I reviewed earlier, this muffin benefits greatly from a little additional moisture and sweetness, either from fruit or nut butter.  The obvious pairing here is D’s Naturals S’mores Fluffbutter, which was awesome, but I found Nuts ’N More’s Birthday Cake spread to really take the s’mores experience to the next level.  This little addition helped fill in the melty gaps I was missing from the marshmallows and created a wonderful protein-loaded eating experience.  This product is not perfect but good enough to keep me trying the rest of their flavors in search of the ultimate Mighty Muffin.

Rating: 7/10

Quick Nutrition: 210 calories – 6g fat – 350mg Sodium – 24g Carbs – 5g Fiber – 10g Sugar – 20g Protein


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