REVIEW: Trader Joe’s Mocha Joe Joe’s

The world has never seen a coffee Oreo…until later this year. That’s right, in 2017, thanks to a collaboration with Dunkin Donuts, Nabisco will finally release a coffee flavored Oreo.  Bad news for them, Trader Joe’s has beaten them to the punch via the release of the brand new for this year Mocha Joe Joe’s. With two chocolate wafer cookies sandwiching a vanilla creme studded with ground coffee, Oreo has some heavy competition on their hands.

Coffee is one of my most cherished and nostalgic smells, and busting into these Joe Joe’s is like unearthing a fresh bag of whole bean espresso.  There’s a full, dark, dominant coffee aroma that will be no stranger to anyone who grinds coffee beans at home, and is a surprising coming so intensely from a $3 box of cookies. The creme filling is smooth, soft, and almost runny with a much softer texture than its Oreo idol. The creme is studded with coffee bean bits that add a little extra crunch but primarily bring a bold coffee flavor that is sharp, bitter, and genuine. The taste is very similar to that of chocolate covered espresso beans and that’s a huge boost over a lot of coffee flavored products I’ve had before.

As powerful as the coffee flavor is, the cookies do still overall register sweet, with the wafer cookie being a little less dark and bitter than the standard Oreo. There’s enough sugary sweetness in the melty creme and wafer to balance the coffee intensity and I think this cookie will be loved not only by caffeine junkies, but those who appreciate the other element of a mocha – good chocolate. The finish is sweet and smooth enough to accompany a good cup of coffee, tea, or espresso, but dynamic enough that it isn’t just another average tasting Oreo copy cat.

This is the most excited I’ve been by a cookie so far this year, and it caught me by total surprise.  I love drinking coffee daily but am not as hyped on coffee flavored treats, and these cookies may have converted me.  I’ve always thought Joe Joe’s were of high quality but with this Mocha flavor Trader Joe’s have taken them to another level, achieving the perfect snack-able balance of coffee, chocolate, and delicious that has me excited for other new limited releases in the future.

Rating: 9/10
Found at: Trader Joe’s
Quick Nutrition: 2 cookies – 7g fat – 95mg sodium – 23g carbs – 14g sugar – 1g protein


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