Few things signify the start of the junk food spooky season like the arrival of Count Chocula. The count is one of those rare figures that pops up only during the dimly lit autumn months and vanishes as soon as the winter garland gets hung. Unlike a lot of seasonal products, Count Chocula isn’t a twist on an already existing item, like the myriad of cookies and crackers that get pumpkin’d or dyed Halloween colors; he is solely a haunted cereal spokesman and does not exist outside of the realm of spook. Being that I adore autumn, the Count was one of my favorite cereals growing up, and the fall snack season wouldn’t be complete without at least one box.
As much as I loved the Count, I wasn’t a big fan of his pal Franken Berry, and realized this year that I completely overlooked his other sidekick, Boo-Berry, entirely! To be fair, he did join the gang a little later, two years after the Count and Frank began their alliance, but as the first blueberry cereal to ever hit shelves in 1973, it’s finally time for me to give Boo his due.
The cereal is made up of the same fun Pac Man-esque ghost-shaped puffed corn and multicolored marshmallows as the Count, but with a blue hue and a unique set of monster marshmallows. The ‘mallows look to be ghosts and uhhh…spooky blue and purple blobs? I’m not entirely sure what General Mills was going for with these shapes but the colors look good and pop against the dark pieces of cereal.
The best way to describe eating this cereal dry, and I know this isn’t helpful to most, is nostalgic. There’s a generic sweetened corn cereal flavor that is very particular – a nondescript artificial berry mixed with grain and a solid toothy crunch. It isn’t overbearingly sweet, and the fruit flavor is fine, although not very true to anything that actually grows out of the ground. I imagine this is the same general flavor they rolled out in ’73, and hey, for what it is, it’s not bad at all.
In milk is when Boo really starts to shine. The crunchy aerated marshmallows get slightly softened and their sweetness pairs up wonderfully with the more subtle cereal pieces. I’m not sure if it’s the seasonal nature of the entire brand, but the monster cereal marshmallows taste fresher and fluffier than a lot of their competition. The blueberry flavor is there, although very mild, but for what it lacks in fruity depth it makes up for in sheer fun factor. While it isn’t nearly as bold or crave-able as the chocolatey Count, Boo-Berry brings the same spooky crunchy feelings that I loved as a child into my Sunday morning mellow flow with eerie conviction.
Found at: Target ($2.49)