REVIEW: 7-Select Go! Yum Pumpkin Pie Ice Cream

Even though it’s still August, as Halloween candy lines the grocery store shelves and the breakfast cereal’s have gone full on orange, I was beginning to wonder if I would have anything new to scoop leading up to the equinox. I knew some of the best pumpkin ice cream’s from the main brands would make a triumphant return but who would pull a fast one and drop a gourdy surprise? Coming straight out of left field before the Pumpkin Spice Latte even hit Starbucks, 711 answered the call. I’ve never formally reviewed any of their ice creams on this site but have done a number of mini reviews on my Instagram, and for those who don’t know, 711 makes some pretty impressive and fun cheap ice cream. Go! Yum’s Pumpkin Pie combines pumpkin pie ice cream with cinnamon graham ribbons and pie crust pieces.

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The pumpkin pie ice cream is relatively mild in flavor with a dominant squashy pumpkin flavor brought to life by cinnamon, nutmeg, and allspice. I’ve always loved the way the natural smooth and creamy texture of pumpkin puree compliments the richness of dairy to achieve a great balancing act that feels decadent without being too heavy. 711’s ice creams fall somewhere in between the super premium fat content of Ben & Jerry’s and the lighter but still premium quality of Blue Bunny. There’s absolutely no fluffy or gummy consistency but it also doesn’t have an intense density to it. It’s simply really solid mid-tier ice cream that’s perfectly in line with what I’ve had from Go! Yum before.

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Without a doubt the best part of this pint is the cinnamon graham ribbon. While I’ve had many great graham ribbons, like in Ben & Jerry’s Pumpkin Cheesecake, this is the first time I’ve had one laced with cinnamon, and it’s awesome. It has a gritty graham crunch with sweet buttery notes that finishes with the gentlest zing of spice. I adore graham in ice cream and the cinnamon compliments it perfectly while also adding a bit more depth to the mellow spicy flavor in the base. The swirl is also thicker and comes along with some bigger bolder chunks than a lot of other graham ribbons, and the ice cream as a whole earns some extra points just for this one very strong component.

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The pie crust pieces are also really successful, and rather than just be soggy bland doughy bites, they have a touch of buttery caramelized crunch to them that brings another layer of texture and different taste than the ribbon. I oftentimes find the crust to be the least interesting part of a pumpkin pie and this mix-in takes the pint up a notch rather than drag it down, which is a surprising and welcome addition.

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Like most pies, and a lot of ice cream’s, this one gets better with a little extra love from whipped cream. I’m not sure why no mainstream companies have made a pumpkin pie ice cream with a swirl that replicates an integral part of the Thanksgiving experience, but that’s really my only gripe with this flavor as a whole. Given the strength of 711’s swirl game in Toasted S’mores and Mint Cookies and Cream, I wish they included one more layer, but as it stands this is a good and economically sound choice for getting your frozen pumpkin fix this spooky season.

Rating: 8/10

Found at: 711 ($3.99)

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