Last years’ most prolific protein bar company, Fit Joy, are back at it again kicking off the first quarter of 2017 launching two new bars at the same time. They went with one relatively uncharted flavor with Raspberry Chocolate Truffle, and tackled one that pretty much every competitor has already tried with Cookies and Cream.
Raspberry Chocolate Truffle:
Visually this bar is great. A little bit of a different look for Fit Joy as there are no crisps on top and the protein base is noticeably softer with a marzipan-like texture. There’s a huge raspberry chocolate smell that is very floral and promising.
The bite starts good, with a big bright raspberry flavor that lives up to the intense flowery aroma. Unfortunately, it takes an intense nose dive quickly as that powerful raspberry flavor becomes too much and is so overwhelmingly tart and sour that it literally made my face pucker.
The way the bar dissolves on the tongue and the extreme tart-ness starts to taste like a kids Flintstones chewable vitamin and I’m left really wondering where the chocolate is. The thin dip on the bottom and drizzle on top can’t hold a candle to the epic tart berry flavor to a degree that chocolate may as well not be in the name or on the bar at all. Almost every other company that has released raspberry has done it with white chocolate, which helps up the sweetness and tame the tart. I was excited for a chocolate version but unfortunately this just doesn’t work at all. Sour, acidic, and ultimately kind of gross.
Cookies and Cream:
Visually this bar, again, is very appealing. The top is speckled with crunchy cookie bits and the inside base has a softer, fluffier texture than any other Fit Joy, kind of reminiscent of a whipped cream cheese. The flavor is full on chocolate, with both lighter milk chocolate and darker bitter being represented. There are so many different cocoa flavors going on that I even get hints of coffee, which adds to the rich bittersweet taste.
This bar more closely resembles the experience of eating an Oreo than any other I’ve had – with the crunch and squish combo being very similar to wafer cookies sandwiching the iconic white Creme. There are softer whey crisps within the protein base as well, which adds multiple layers of crunch.
I really like this bar. It has a solid smooth taste and texture without any weird lingering protein flavor and is overall really clean. My one criticism of it would be that it’s much more like a Chocolate Oreo than the original, which is fine, they should have just called it Cookies and Chocolate Cream instead.
It ends up being a total split for Fit Joy entering 2017 with their worst bar and one of their best bars launching at the same time. While they don’t have the most explosive flavors out there (s/o Oh Yeah!) I continue to be impressed with their output and will try all Fit Joy bars in the future, even if some of them might totally miss the mark.