I’m no stranger to the junk food industry and our consumer-based society in general launching my tastebuds and wallet well into the future when it comes to holidays. I’ve grown accustomed to seeing Valentine’s candy and cards pop up the day after Christmas, pumpkin-on-my-everything starting in August, and Christmas beginning on November 1st, but the latest Oreo release had me asking myself, “is it summer already?”. The packaging, adorned with explosions and patriotic colors, stirred up memories of poorly lit bottle rockets, cheap beer, and the sweet scent of charcoal, aka, the Fourth of July. Since we’ve only had six weeks of spring, the middle of summer seemed like a stretch, but then I realized, I’m a dummy, and for once, the cookie-peddlers have gotten their timing right – Memorial Day is May 29! Just in time to pay our respects to the men and women serving our country, Nabisco have released Limited Edition Firework Oreo, which add explosive popping candy to the iconic chocolate creme sandwich.
Opening the package reveals the slightly bittersweet and creamy smell you know and love from Oreo, with cookies that fit the smell-bill and look identical to the original except for little red and blue dots in the creme. Biting in is exactly what you would expect – crunch, squish, and chocolate, but then right as the creme hits my tongue the party begins – POP. The popping candy starts to sizzle via saliva activation, and I’ve gotta be honest it’s pretty damn fun. The more you chew the more they dance, with continual bacon-in-a-skillet sound effects even after I swallow.
The popping candy doesn’t change the flavor at all. There is no strawberry or blueberry flavor added to the rocks, and the effect here is purely an experience rather than a taste. It’s kind of impressive that they were able to present a product that looks and feels different but has the exact same flavor profile as the cookie that has been leading the pack for over 100 years. While an additional candy flavor would have been fun, I suspect it might have come off as cloying, although I wouldn’t mind if they added a crazy flavor like grape to really funk the experience up.
I’m kind of stumped how to rate this cookie. The firework-spin doesn’t take away from the original Oreo at all, and in some ways even enhances it – just not with taste. It also doesn’t really add anything particularly ground breaking that makes me feel like people HAVE to try this, but it’s got a serious fun factor that I can’t deny. Since Oreo are my favorite grocery cookie of all time and they nailed the execution, I’ve gotta give them the benefit of a doubt with a solid thumbs up. While I think I would still take the Double Stuf over these for general munching, I wouldn’t mind seeing them pop up every Memorial Day for a fun-filled snack attack.
Found at: Safeway ($2.99)