REVIEW: Peanut Brrr-ittle M&M’s

Picking up right where they left off, creating new seasonal candies based on cute puns rather than flavor and holiday history, Mars have given birth to Peanut Brrr-ittle M&M’s. After autumn’s (moderate) success of Cookies and Screeem M&M’s, winter is getting a boost with some much needed shine to the superior peanut line of the classic candy that melts (and freezes?) in your mouth and not in your hand.

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The festive M&M’s come exclusively in green and red, so automatically the Christmas vibes are fully intact, even if peanut brittle isn’t a holiday profile I’m too accustomed to. The only connection I can draw to brittle and Christmas is that toffee-y things remind me of Grandma’s, and I always see my Grandma on Christmas. But Gma is more of straight up chocolate kind of gal, so brittle doesn’t really ring any jingle bells for my tastebuds.

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The actual flavor of the M&M’s is kind of weird. Peanut brittle is generally identifiable by a rich buttery toffee, and these taste more like a caramel flavoring, sans the butter. The caramel flavor hinges on being too artificial, and while there is some natural fatty flavor from the peanut, it doesn’t register like brittle as much as it does non-gooey caramel. I’m missing some of that rich, deep, brown sugar magic that comes from a real slab of brittle. I guess I could go so far as to say these definitely remind me of brittle, just moreso the kind from the dollar store than one I would actually want to chomp into with excitement.

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The other issue with this execution is that chocolate also isn’t really part of the peanut brittle flavor experience. The usual chocolate layer of the M&M is still very prominent, and the peanut isn’t actually caramelized in any kind of way, just flavored to taste like it. There’s no more crunch than a regular Peanut M&M, and the already near-perfect balance of the original is a bit thrown off. These aren’t a bad seasonal release, but not one I would feel inclined to buy again, especially when the regular offerings of Peanut, Peanut Butter, and Almond are all simpler, stronger, and less-artificial offerings.

Rating: 6.5/10

Found at: Target ($3.29)

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