REVIEW: Limited Edition Cinnamon Vanilla Lucky Charms

Frosty the Snowman is my dude. I’m not sure if it’s normal for kids to latch onto Christmas characters like they would superheros or athletes, but as a youngster I certainly did, and Frosty will forever hold a place in my heart. Every time he came back to life was another chance for a birthday party, and birthday’s mean cake, and cake means fun, and thus, Frosty beats Rudolph. While the latest seasonal release from General Mills may not have an actual Frosty tie-in (Frosty has a button nose and is always smokin’ a pipe), it is proudly reppin’ one of his relatives, and my internal nostalgia switch began to melt as soon as I saw the swirly blue box for Cinnamon Vanilla Lucky Charms.

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I’m gonna cut straight to the chase on this one – these Lucky Charms are not that spicy. The flavor is nearly identical to the established one kids (and adults?) have been chowing down on since 1964 – slightly sweetened toasted oats and crunchy dehydrated marshmallows. The key difference here is mostly aesthetic, as the usual array of rainbow colors have been replaced by cool wintery shades of blue and white. Snowmen, snowflakes, and snowballs cheerily swim in milk channeling a cool December day instead of the multicolored ending of a leprechaun hunt.

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I’m kind of surprised the cereal pieces don’t have any bite, since the box touts “frosted cinnamon oat cereal” very proudly, and I get zero cinnamon. That being said, there is a bit of cinna-flair in the marshmallows. When I get a spoonful with three or more winter-clad ‘mallows I get a sweet hit of cinnamon, but it’s very brief, and nowhere near the intensity of Pumpkin Spice Cheerios, Gingerbread Spice Life, or Cinnamon Pebbles. As for the vanilla, I think it goes without saying marshmallows have a vanilla-y flavor automatically, and I don’t detect any more or any less vanilla than I normally would from a box of Charms.

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Look, this cereal may not have the big cinnamon flavor that I had hoped for, but I cannot deny that Lucky Charms are still, in fact, magically delicious. The slight presence of spice in the marshmallows takes nothing away from the original recipe, and adds just a touch of holiday whimsy the ‘mallow-heavy bites. I’m slightly disappointed but I’m charmed by Lucky, and I’m a sucker for anything with cinnamon in it, even if it’s just a gentle whisper.

Rating: 8/10

Found at: Target ($2.99)

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