In my youthful trick or treating heyday there was definitely a hierarchy when it came to the candy come-up. Not including the occasional full sized candy bar, individual Reese’s cups were always number one, followed by Snickers, Twix, and Milky Way, with all non-chocolate candies being lesser than chocolate – unless they came in big-seeming ‘fun sized’ bags. There was something about the small bags of candy that seemed like a real victory, most notably Skittles and M&M’s.

A bag of M&M’s, usually milk chocolate or peanut, felt like it had twice the value of all other candies that weren’t orange and written in cursive, and getting a couple of those in my hollowed pumpkin head was a real treat. Now, as an adult, I continue to be impressed by bags of M&M’s, as their graphic design game has been incredibly on point, and I still marvel at their size, being forced to buy giant bags to try the limited editions. This year Mars dropped a new particularly eye-pleasing package with Cookies and Screeem M&M’s.

These spooky poppable treats have one of my favorite packages I’ve ever seen, and I nearly bought them on the visual appeal alone. Despite what the name and image might imply, these M&M’s don’t actually have any cookies in them, which seems like a missed opportunity to really knock this cookie-themed flavor out of the park.

The candies are a really cool looking black and white speckled shell with a layer of dark chocolate and an inner ball of white chocolate – one of the cooler looking M&M’s – I’m sensing a theme here. The dark semisweet chocolate is slightly bitter but still pretty sweet with a very smooth and melty consistency. It’s clear that it isn’t milk chocolate, but once I hit the bigger, more prominent white chocolate part, it gives me a much more milky essence with cool, creamy, buttery notes. The combo of semisweet and white has a different sensation than either of them on their own, and in construction does emulate the sandwich cookie format of an Oreo.

They’re chocolate and sweet so they’re good, but why isn’t there any crunchy texture? The cupcake Kisses and Pretzel M&M’s have both been successful with some added crunch inside, and I wish I got some of that here. As the flavor finishes I do get a touch of wafer-y cookie taste that’s more than pure chocolate, a trick that must be embedded within the ominous “natural and artificial flavors”.  For how great the packaging is, I wanted more to truly make my tastebuds screeeeeem, and these ultimately end up feeling like opening the big-looking ‘fun sized’ bags in Halloween night to reveal just 4 or 5 candies – tasty, but simultaneously a bit of a letdown too.

Rating: 7/10
Found at: Target Exclusive ($3.49)
Quick Nutrition: 1 oz – 140 cal – 7g fat – 4g sat fat – 10mg sodium – 20g carb – 18g sugar