REVIEW: Cookies & Screeem M&M’s

In my youthful trick or treating heyday there was definitely a hierarchy when it came to the candy come-up. Not including the occasional full sized candy bar, individual Reese’s cups were always number one, followed by Snickers, Twix, and Milky Way, with all non-chocolate candies being lesser than chocolate – unless they came in big-seeming ‘fun sized’ bags. There was something about the small bags of candy that seemed like a real victory, most notably Skittles and M&M’s.

A bag of M&M’s, usually milk chocolate or peanut, felt like it had twice the value of all other candies that weren’t orange and written in cursive, and getting a couple of those in my hollowed pumpkin head was a real treat. Now, as an adult, I continue to be impressed by bags of M&M’s, as their graphic design game has been incredibly on point, and I still marvel at their size, being forced to buy giant bags to try the limited editions. This year Mars dropped a new particularly eye-pleasing package with Cookies and Screeem M&M’s.

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These spooky poppable treats have one of my favorite packages I’ve ever seen, and I nearly bought them on the visual appeal alone. Despite what the name and image might imply, these M&M’s don’t actually have any cookies in them, which seems like a missed opportunity to really knock this cookie-themed flavor out of the park.

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The candies are a really cool looking black and white speckled shell with a layer of dark chocolate and an inner ball of white chocolate – one of the cooler looking M&M’s – I’m sensing a theme here. The dark semisweet chocolate is slightly bitter but still pretty sweet with a very smooth and melty consistency. It’s clear that it isn’t milk chocolate, but once I hit the bigger, more prominent white chocolate part, it gives me a much more milky essence with cool, creamy, buttery notes. The combo of semisweet and white has a different sensation than either of them on their own, and in construction does emulate the sandwich cookie format of an Oreo.

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They’re chocolate and sweet so they’re good, but why isn’t there any crunchy texture? The cupcake Kisses and Pretzel M&M’s have both been successful with some added crunch inside, and I wish I got some of that here. As the flavor finishes I do get a touch of wafer-y cookie taste that’s more than pure chocolate, a trick that must be embedded within the ominous “natural and artificial flavors”.  For how great the packaging is, I wanted more to truly make my tastebuds screeeeeem, and these ultimately end up feeling like opening the big-looking ‘fun sized’ bags in Halloween night to reveal just 4 or 5 candies – tasty, but simultaneously a bit of a letdown too.

Rating: 6.5/10
Found at: Target Exclusive ($3.49)
Quick Nutrition: 1 oz – 140 cal – 7g fat – 4g sat fat – 10mg sodium – 20g carb – 18g sugar

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