REVIEW: Peanut Brrr-ittle M&M’s

Picking up right where they left off, creating new seasonal candies based on cute puns rather than flavor and holiday history, Mars have given birth to Peanut Brrr-ittle M&M’s. After autumn’s (moderate) success of Cookies and Screeem M&M’s, winter is getting a boost with some much needed shine to the superior peanut line of the classic candy that melts (and freezes?) in your mouth and not in your hand.

FullSizeRender
The festive M&M’s come exclusively in green and red, so automatically the Christmas vibes are fully intact, even if peanut brittle isn’t a holiday profile I’m too accustomed to. The only connection I can draw to brittle and Christmas is that toffee-y things remind me of Grandma’s, and I always see my Grandma on Christmas. But Gma is more of straight up chocolate kind of gal, so brittle doesn’t really ring any jingle bells for my tastebuds.

FullSizeRender_1

The actual flavor of the M&M’s is kind of weird. Peanut brittle is generally identifiable by a rich buttery toffee, and these taste more like a caramel flavoring, sans the butter. The caramel flavor hinges on being too artificial, and while there is some natural fatty flavor from the peanut, it doesn’t register like brittle as much as it does non-gooey caramel. I’m missing some of that rich, deep, brown sugar magic that comes from a real slab of brittle. I guess I could go so far as to say these definitely remind me of brittle, just moreso the kind from the dollar store than one I would actually want to chomp into with excitement.

FullSizeRender_2

The other issue with this execution is that chocolate also isn’t really part of the peanut brittle flavor experience. The usual chocolate layer of the M&M is still very prominent, and the peanut isn’t actually caramelized in any kind of way, just flavored to taste like it. There’s no more crunch than a regular Peanut M&M, and the already near-perfect balance of the original is a bit thrown off. These aren’t a bad seasonal release, but not one I would feel inclined to buy again, especially when the regular offerings of Peanut, Peanut Butter, and Almond are all simpler, stronger, and less-artificial offerings.

Rating: 6.5/10

Found at: Target ($3.29)

FullSizeRender_3

REVIEW: Ben & Jerry’s Special Stash Marshmallow Moon

The craft ice cream scene is so hot right now that the innovators and grocery store ice cream game changers are coming out of retirement. Ben & Jerry’s, the now Unilever-owned company that created Chocolate Chip Cookie Dough and put creative life into the freezer section of your favorite supermarket are beginning to unleash their Special Stash; a super limited run of pints only available online and in small quantities at their scoop shops. The series begins with a third collaboration with Jimmy Fallon, in an apparent ode to MoonPie. Marshmallow Moon is vanilla ice cream with marshmallow and graham swirls and fudge chunks.

FullSizeRender

Let’s start off with the good – the graham cracker swirl is phenomenal. It’s salty, buttery, and bursting with golden graham flavor that rivals any elementary school’s snack time dunk contest. It’s the same swirl from Pumpkin Cheesecake and One Love but in much bigger, thicker quantity, which makes it automatically better. The grittiness and slight crunch of the swirl is hands down the best part of this pint and to be honest, kind of its saving grace.

FullSizeRender_1

FullSizeRender_3

Now, onto the weakest part of the this flavor, and it’s a big one – the base. Ben & Jerry’s vanilla ice cream is fine, it’s just not really that great, and within the context of this profile it falls pretty flat. Yes, it’s rich and creamy, but the vanilla notes aren’t very pronounced and I don’t get any kind of intriguing pop at all. This vanilla ice cream NEEDS big gobs and chunks of mix-ins for it to work, and while it works well in tandem with the graham, it does a major disservice to the marshmallow by being bland and washing out the subtle nuances of the fun and fluffy ‘mallow. I was very excited to see nice amounts of the marshmallow swirl throughout my pint, but I never got to fully enjoy them. Aside from the textural and temperature differences, it was hard to distinguish the gooey stuff from the base.

FullSizeRender_2

FullSizeRender_6

The fudge chunks are big and snappy and tasty but ultimately kind of boring. Again, vanilla and chocolate are such standard fair that unless I got a good amount of the graham this just felt like chocolate chip ice cream with really big chips and relatively average vanilla.

FullSizeRender_4

I love the idea of Ben & Jerry’s doing an ongoing Special Stash series, but this first entry is too safe and an average introduction into something that has a lot more potential than this pint shows. A simple change in base to peanut butter, caramel, malt, or hell, even a vanilla bean with more robust flavor, could have made this a much more solid ice cream. The Special Stash line also comes with a higher price, and at double the cost I usually pay for B&J’s it starts to inch towards the more gourmet small batch stuff. If they want to play that game they’ve gotta put their thinking caps on to push the envelop a little farther and earn my hard earned ice cream dollars.

Rating: 7/10
Found at: Ben & Jerry’s Scoop Shop ($6.50)

FullSizeRender_5

REVIEW: Limited Edition Cinnamon Vanilla Lucky Charms

Frosty the Snowman is my dude. I’m not sure if it’s normal for kids to latch onto Christmas characters like they would superheros or athletes, but as a youngster I certainly did, and Frosty will forever hold a place in my heart. Every time he came back to life was another chance for a birthday party, and birthday’s mean cake, and cake means fun, and thus, Frosty beats Rudolph. While the latest seasonal release from General Mills may not have an actual Frosty tie-in (Frosty has a button nose and is always smokin’ a pipe), it is proudly reppin’ one of his relatives, and my internal nostalgia switch began to melt as soon as I saw the swirly blue box for Cinnamon Vanilla Lucky Charms.

FullSizeRender

I’m gonna cut straight to the chase on this one – these Lucky Charms are not that spicy. The flavor is nearly identical to the established one kids (and adults?) have been chowing down on since 1964 – slightly sweetened toasted oats and crunchy dehydrated marshmallows. The key difference here is mostly aesthetic, as the usual array of rainbow colors have been replaced by cool wintery shades of blue and white. Snowmen, snowflakes, and snowballs cheerily swim in milk channeling a cool December day instead of the multicolored ending of a leprechaun hunt.

FullSizeRender_1

FullSizeRender_2

I’m kind of surprised the cereal pieces don’t have any bite, since the box touts “frosted cinnamon oat cereal” very proudly, and I get zero cinnamon. That being said, there is a bit of cinna-flair in the marshmallows. When I get a spoonful with three or more winter-clad ‘mallows I get a sweet hit of cinnamon, but it’s very brief, and nowhere near the intensity of Pumpkin Spice Cheerios, Gingerbread Spice Life, or Cinnamon Pebbles. As for the vanilla, I think it goes without saying marshmallows have a vanilla-y flavor automatically, and I don’t detect any more or any less vanilla than I normally would from a box of Charms.

FullSizeRender_3

Look, this cereal may not have the big cinnamon flavor that I had hoped for, but I cannot deny that Lucky Charms are still, in fact, magically delicious. The slight presence of spice in the marshmallows takes nothing away from the original recipe, and adds just a touch of holiday whimsy the ‘mallow-heavy bites. I’m slightly disappointed but I’m charmed by Lucky, and I’m a sucker for anything with cinnamon in it, even if it’s just a gentle whisper.

Rating: 8/10

Found at: Target ($2.99)

FullSizeRender_4

REVIEW: Baskin Robbins’ Tiramisu

Tiramisu directly translates to “cheer me up” in Italian, and that’s pretty much how I feel about not only tiramisu, but damn near any ice cream I get the privilege of trying. Tiramisu holds a special place in my heart, as it’s become a pre-Christmas tradition for my girlfriend and I after a lovely meal of cioppino, and ice cream holds the biggest place in my heart of all foods. Needless to say, my heart feels like it’s about to explode with the latest Flavor of the Month from Baskin Robbins. Their take on Tiramisu is tiramisu-flavored ice cream with cake pieces, chocolate flakes, and a decadent chocolate coffee ribbon.

FullSizeRender

Off the jump the tiramisu base tastes like everything it should. It’s a solid combination of chocolate and coffee that is not at all shy with its strong espresso notes. The texture is incredibly rich and creamy like tiramisu’s whipped mascarpone. While it isn’t cheesy persay, I wouldn’t call the actual dessert cheesy either, and the overall profile really works. The bitter coffee flavor is beautifully balanced by the sweetness, and while I was hesitant of a “tiramisu flavored” ice cream, BR really dialed in the flavors of one of the best Italian desserts.

FullSizeRender_1

Amplifying the solid foundation laid by the base is the chocolate coffee ribbon, which adds an even darker, more bitter coffee presence and syrupy sweetness that is divine. It channels the intense depth of the usually soaked lady fingers so well that I actually get a bit of a sharp boozy component coming through that is unexpected for a mainstream scoop.

FullSizeRender_2

The semisweet chocolate pieces add some very welcome textural contrast with a nice crunch and solid chocolate flavor. They’re evenly dispersed through the ice cream and help bring the much needed chocolate component to achieve a wonderful sweet and bitter balance with the strong coffee flavor.

FullSizeRender_4

Cake pieces swimming in rich dairy seems like it would be a perfect substitution for tiramisu’s soaked lady fingers and they absolutely are. Soft, chewy, and slightly sweet, the cake pieces hold up their end of the dessert emulation wonderfully. Some of the cake pieces get caught up in the coffee ribbon and the combination of the two flavors reminds me of the cocoa powder dusting on top of a lovely slice of Italy’s finest. Such great flavor I was transported straight to a cozy evening in North Beach.

FullSizeRender_5

While this may not be a new flavor, it’s one executed very well and worthy of its spot in the flavor of the month rotation. Whether you’re a fan of tiramisu, coffee flavored desserts, or just a damn good scoop of ice cream, this is one worth a visit to your local Baskin Robbins.

Rating: 9/10
Found at: Baskin Robbins ($2.99)

FullSizeRender_3

REVIEW: Fudge Covered Ritz Crackers

There are some food combinations that aren’t super obvious, but are super delicious. Peanut butter and bananas, strawberries and black pepper, Coca Cola and red wine, pineapple and pizza (controversial, I know, but I’m a fan), etc. Additionally, it can be stated that if you put chocolate on almost anything it becomes instantly better. Welcome to your life the next flavor combination you didn’t know you needed but you really truly do – Fudge Covered Ritz Crackers.

FullSizeRender

As a certified graduate of the school of sweet and salty, I must tell you immediately that these are pure fire. They aren’t new, in fact they’ve been around since 2011, but if you’ve been sleeping on them you need to wake up and toss a box in your cart the next time you’re perusing the grocery store during the holidays (right now). This is less of a review and more of a call to action – I want you to understand.

FullSizeRender_1

The concept is as simple as can be – take a standard Ritz cracker and cover it in chocolate fudge. The secret to the success is that Nabisco nailed the ratios of chocolate to cracker and used a decently high quality chocolate coating to seal the deal. The outer fudge layer isn’t thin but it also isn’t so thick that it dominates the entire profile. There’s a lovely balance of the crumbly buttery texture with pops of saltiness from the Ritz on the inside and creamy sweetness on the outside. The experience is a lot like a chocolate covered graham cracker but much softer, and as a result, undeniable.

FullSizeRender_2

While they may not be peppermint or gingerbread or eggnog or anything you might relate to the holidays, Fudge Covered Ritz truly channel the magical feelings of Christmas. There’s something comforting and nostalgic in the flavor of the cracker that reminds me of staying home from school sick – hookie or otherwise. The cracker’s blanket of nostalgia mixed with a perfect amount of sugary chocolate bliss makes for a product that is so simple yet perfect in every way. Buy them now and snack happy.

Rating: 10/10

Found at: Target ($2.49)

FullSizeRender_3

REVIEW: JC’s Scoops’ Salted Caramel Fudge Brownie

When I walk into a new scoop shop there are a couple of trigger words that really get my ice cream juices flowin’. Salted caramel, birthday cake, peanut butter, and brownies are among the top attention getters for me, and if you combine any of them into one flavor I’m guaranteed to need to taste it. Although they don’t have any proper shops, JC has once again lured me into their scoops with a tantalizing flavor that hits me right in my trigger spot. Salted Caramel Fudge Brownie combines a savory sweet caramel ice cream with a salted caramel swirl and fudge brownie squares.

IMG_7321

The most interesting aspect to the description of this ice cream is “savory sweet caramel”, and on my first bite in I know exactly what they’re talking about. When I hear “savory” I think about dinner, but what JC really meant here is “salty”, and it’s a damn fine salted caramel base. Maybe they didn’t want to be redundant in their description, but the salted caramel flavor is big and bold, with the base and swirl working together to create a deep savory salted profile that pops with buttery caramel notes and is downright delicious.

IMG_7322

I wish there was more distinction between the swirl and ice cream itself, as I’m not getting much gooey caramel satisfaction, but the two combined are a real winner. Most caramel bases I’ve had from grocery-available brands are fine but pretty lackluster compared to their higher end competition, and this one delivers a much more gourmet depth that I really appreciate.

IMG_7323

The brownie squares are a plenty and tasty – with a rich chewy texture and great chocolate flavor that give sweet reprieve to the double salted aspect of the base and swirl. They taste really high quality, up there with Ben & Jerry’s own notoriously fire Greyston Bakery made brownies, and are a great compliment to everything going on. Some of the brownies have crumbled and integrated themselves into the base, giving a slightly gritty texture to the ice cream like a good cookies and cream. While the chunks are definitely the highlight, it’s nice having little pieces of chocolate in every bite.

FullSizeRender

This flavor isn’t pushing any boundaries or playing with unique flavors the way some of JC’s Scoops’ other releases are, but it’s incredibly well executed and isn’t holding back with its wonderfully potent saltiness. For anyone, like myself, who loves that sweet and salty injection into their luscious creamy treats, you definitely don’t want to sleep on seemingly innocent looking paint pail pint.

Rating: 9/10
Found at: Sprouts ($4.99)

REVIEW: Coolhaus’ Buttered French Toast

There are few lines in the culinary world that are as blurry as the one between breakfast and dessert. Cakey, carb-y, hyper-sweet and deep fried indulgences that could be nearly the exact same thing with a slightly different name are commonplace on menus and in our American hearts as a way to start or end the day. It doesn’t really make much sense, since the morning and night are probably the worst two times to encourage a massive sugar spike and crash, but I’ll be goddamned if it isn’t delicious. Completely in line with that trend, Coolhaus rolled out a brand new pint that aims to put a piece of breakfast’s finest into our melty cones of delight. Buttered French Toast combines a buttered brown sugar ice cream with pecan pralines, cakey toast pieces, and a maple swirl.

FullSizeRender

The buttered brown sugar base is lovely. Smooth and sweet with a bit of golden buttery flavor that compliments the natural dairy notes very well. It doesn’t have an artificial butter flavor to it like popcorn, but there’s a depth to it that pushes beyond the average sweet cream. There are also some lovely hints of maple that come through, and the breakfast vibes are fully intact.

FullSizeRender_1

FullSizeRender_3

Those breakfast vibes get fully amplified when my spoon comes in contact with the thick maple swirl. It’s an incredibly unique gelatinous swirl that holds its shape and pops up in globs all throughout the pint. I wasn’t sure how to react to this, because it’s almost like maple Jello, but I appreciate how prominent it is and the way it channels the viscosity of thick syrup that has latched onto a chunk of butter to become something truly epic. It’s much less sweet than straight up syrup, but the maple notes come through and the texture holds up well against the velvety base.

FullSizeRender_5

FullSizeRender_4

Speaking of texture, the pecan pralines and cakey toast pieces are both executed very well. The pralines are of medium size with a caramelized exterior and robust fatty pecan flavor that reminds me of all the great butter pecan ice cream’s I’ve scooped. The pecan flavor gets elevated to another level with the toast pieces, which have the wonderful springy texture of white bread and a soft buttery essence. Sometimes bread can get icy or seize up in ice cream and that is not an issue here at all. The combination of the toast pieces, maple swirl, and brown sugar ice cream nails the profile of a beautiful plate of french toast almost perfectly, and the sweet breakfast lovin’ boy in me is immensely satisfied.

FullSizeRender_6

Buttered French Toast is without a doubt the strongest pint I’ve had from Coolhaus. The mix-in density and base breathability are on point, the flavors strong, and the desired experience of breakfast meets dessert conveyed wonderfully.

Rating: 9/10
Found at: http://www.cool.haus and coming to stores soon!

IMG_7509

REVIEW: Salt & Straw’s Thanksgiving Dinner of Ice Cream 2017

Thanksgiving is the grandest meal of the year, and for the fifth time since they started in 2011, Salt & Straw are turning that epic feast into an immersive and inventive ice cream experience like no other. It isn’t just channeling the feelings and magic of the family-centric holiday, but actually fusing the savory salty flavors into wild new versions of America’s favorite dessert. This review is a little different than most, as rather than have a pint or scoop and pick it apart, I went into their new Hayes Valley location in San Francisco and had a full flight of the Thanksgiving Dinner of Ice Cream offerings all at once; eating them sequentially as if I was partaking in a meal. A Salt & Straw flight comes with four flavors so I had to add one on the side, in a waffle bowl for ultimate dipping and crunching satisfaction, and opted to put start the meal in said crunchy bowl.

FullSizeRender

Sweet Potato Casserole with Maple Pecans:
Sweet and spicy sweet potato ice cream with maple sugar caramelized pecans and maple marshmallow fluff.

FullSizeRender_1

This scoop might sound strange at first, but it’s a pretty recognizable profile that translates really well into ice cream. The base is sweet and cinnamon-y with an overall flavor reminiscent of sweet potato pie that is absolutely delicious as an ice cream. The sweet potato’s organic consistency helps make the texture extra creamy and is perfectly succulent smooth. The caramelized pecans are rich and fatty with an amazing sugary pop that reminds me of sticky pecan pie in the best way. The maple marshmallow swirl is incredible, as is all marshmallow when touched by S&S, and while all the ingredients are very similar, there’s no doubt this ice cream is better than any sweet potato casserole I’ve ever had. This is the only flavor in the lineup that doesn’t have any distinct savory notes and it is an absolute slam dunk. Very scoop-able, very pint-able, and the shining star of pure deliciousness in this series. Rating: 10/10

Buttered Mashed Potatoes and Gravy
Buttered mashed potatoes ice cream with a gravy fudge swirl.

FullSizeRender_2

Yes, this is quite literally potato ice cream, and surprisingly, it works. Thanks to the use of yukon gold potatoes the texture is mostly smooth and creamy with a bit of potato grittiness that immediately starts to play mind games with my tastebuds. There are nuances of butter and garlic, but the overall profile still leans sweet. The swirl is thick and gravy-like, with a texture that screams fudge and a flavor that screams a chicken-stock-kissed caramel with a hint of bitterness. It’s slightly savory but not so much that it’s off-putting, and the relatively basic flavor of potato makes it less likely to clash with other scoops if you wanted to do a little mash up. For as bizarre as this one seems it’s actually pretty damn good, and I would eat it again no doubt. It isn’t as crave able as an average scoop of ice cream, but it’s executed well. Rating something like this is really challenging, since it’s in its own niche category, but I will attempt a numerical grade. Rating: 8.5/10

Persimmon Walnut Stuffing
Olive oil and coriander spiked ice cream with homemade toasted walnut stuffing and bourbon raisins.

FullSizeRender_3

I don’t know about you but stuffing is one of my absolute favorite parts of Thanksgiving dinner, and that savory bread-y satisfaction is on full display in this scoop. It isn’t weird at all. The olive oil ice cream is lush and beautifully creamy with hints of pepper that play against the general sweetness very well. The bourbon raisins pop with bright sugary notes and the chunks of stuffing are no joke. They are large and in charge. The olive oil and dairy soak the stuffing like a bread pudding and the overall experience is one that is reminiscent Thanksgiving’s best side, but also very scoopable. My only issue with this one was I didn’t taste persimmon at all, and I really wanted to because persimmon’s are fantastic. Rating: 8.5/10

Salted Caramel Thanksgiving Turkey
Salted caramel turkey ice cream with candy-coated crispy turkey skin.

FullSizeRender_4

This is without a doubt the weirdest of the bunch, and as far as crave-ability goes, my least favorite. The base is rich with turkey stock flavor, onions, and spices, yet is still sweet and very rich. I’m a huge fan of sweet and salty, but throwing this savory curveball into the mix is a little challenging for my tastebuds. The turkey skin is buttery and crunchy like toffee but still packs a distinctly meaty and poultry-heavy flavor. It’s bizarre, and for what it’s worth executed very well. It’s not the kind of scoop I would call disgusting, it’s just not one that tempts me to want to eat more. One of the more exciting things I tried was a bit of this and a bit of the mashed potatoes in one bite, and yep, it was just like the classic mix on a real Thanksgiving plate. Rating: 9/10 on execution, 7/10 for my personal taste.

Spiced Goat Cheese & Pumpkin Pie
Spiced goat cheese ice cream with swirls of mashed pumpkin filling.

FullSizeRender_5

Who doesn’t love a good pumpkin pie to finish off the most indulgent meal of the year? I was super looking forward to this flavor, and while it’s good, I think it ultimately let me down the most. Goat cheese can work beautifully in ice cream, and S&S’s own Marionberry Habanero is a great example of this, but for my taste this one is simply too goat cheesy. The base is very tangy and almost tastes like a straight goat cheese log with just a touch of amplified sweetness and slight spice kick. The pumpkin swirl is great, but the ratio leans so heavily towards the base that I never feel like I got quite enough. The bites with equal parts of the two were terrific. Cheesy but spicy and sweet with lush pumpkin flavor – there just wasn’t enough of them to make me love the scoop as a whole. Rating: 7/10

Overall Salt & Straw’s Thanksgiving Dinner of Ice Cream is a total success – full of creative flavors that really do conjure up amazing memories of family and feasting. If you are fortunate enough to have a scoop shop in your neighborhood I highly recommend stopping in for a flight, and if you have an adventurous palate and can afford it, getting a 5 pack of pints delivered to your door would make for a really fun evening of food exploration.

FullSizeRender_6

REVIEW: Coolhaus’ Campfire S’mores

Taking a hot, melty, crunchy dessert usually made over a fire and turning it into a frozen treat is no easy feat – and that’s why so many of them fail. Surprisingly, the best mainstream version of s’mores ice cream comes from a convenience store – 7-11, and a lot of attempts miss out on one or more crucial element that make s’mores so damn delicious. As the mint-dominated wonderland of holiday flavors begin to takeover the flavor of everything in sight I thought it would be nice to have one last summery taste of a take on the tricky profile. Coolhaus’ Campfire S’mores combines a salted tahitian vanilla bean ice cream with a graham cracker cookie butter-marshmallow swirl and dark chocolate squares.

image1

Salted vanilla bean ice cream? Not quite, but the base is still pretty tasty with a great vanilla bean flavor. Having had a number of great salted bases this one doesn’t really jump out at me as being salty at all, but it does have a nice balanced sweetness to it that maybe is the result of the presence of some salt. The texture is a little strange – it has a fluffier consistency that I normally associate with lower quality ice creams, but it isn’t super gummy or offputting, more smooth and creamy but light. In a weird way it kind of reminds me of gooey marshmallows and I even get hints of graham in the flavor like all the s’mores’ elements are being channeled in some odd maybe intentional maybe accidental way.

image2

The most interesting part of this pint, and the one that is a true mouthful, is the graham cracker cookie butter-marshmallow swirl. When I read the description I was bummed they didn’t do two separate swirls, and I read “cookie butter” as translating to speculoos, but it isn’t spicy at all and the cookie butter execution surprisingly works. It’s a cookie butter made with graham instead of the notoriously spicy cookie, and its texture acts as a way to provide the marshmallow-y-ness a s’mores should have. It’s kind of cheating but ultimately pretty good, as it gives a smooth buttery character with graham flavor and a pretty poppin’ sweetness that stands out strong – and there was quite a bit of it integrated through the whole container.

image3

The dark chocolate squares are pretty average but serve their purpose. Medium-sized with a good cocoa bite, but ultimately kind of dry and unremarkable in the grand scheme of chocolate chips. They have a solid crunch to them but I don’t want crunchy chocolate anywhere near my s’mores, and without a bit of melty-ness to back it up they wound up being my least favorite component in the flavor, even though I do appreciate their dark bitter flavor.

image4

This is a solid pint of ice cream, and I like it a lot more than the Bananas Foster I initially tried from Coolhaus. Even though it doesn’t deliver on all the campfire magic of a true s’mores, all the elements are represented and I appreciate the creativity that went into the flavor as a whole, especially with that graham cookie butter.

Rating: 8/10
Found at: Safeway ($4.99)

image5

REVIEW: Quest Birthday Cake Coated Protein Bar

If pumpkin spice is the seasonal signifier of the basic b, then birthday cake is the quintessential staple of the basic’s day to day favorite flavor. My tastebud’s tendencies keep me right in line with all the basic ladies of the world, and just like I love me some spice I love me a good birthday cake flavored treat. Ice cream, candy, lotion, candles, and yep, protein bars. While this trend is far from new, in fact I think it peaked a couple years ago, the biggest player in the protein bar game are extremely late to the party. This week Quest showed up when everyone was already wasted and stumbling with their Birthday Cake coated protein bar.

FullSizeRender

This bar is a bit of a deviation for the company, using a coated outer layer similar to Oh Yeah’s One bars instead of the usual plain outer skin. It certainly looks pretty enough, studded with a smattering of fun confetti dots and a semi-glossy coating that is incredibly soft and smooth.

FullSizeRender_1

Biting in the initial taste is very creamy, sweet, and slightly salty, making a combination that truly does remind me of a well balanced buttercream. The texture is soft, chewy, and fresh, leaving a pretty positive initial impression. Unfortunately after the first couple chews a very strong and unpleasant artificial sugar flavor takes over that is inescapably powerful. While Quest bars do tend to carry a bit of a sucralose finish, this bar leans way too heavy on an astringent artificial flavor that takes away from any birthday cake potential it had. While the outer coating provides some nice creaminess, the inside of the bar is very bland and flavorless, leaving little reason to want to eat more of these bars.

FullSizeRender_2

The biggest issue here, aside from the fact that the bar legitimately doesn’t taste good, is that there are far too many better options already on the market. Oh Yeah One’s Birthday Cake is a staple with comparable macros, and very strong offerings from MuscleTech and Fit Joy have been out for over a year as well. Quest has had some pretty solid releases recently with Mocha Chocolate Chip and last years Cereal Bars, but this one is a major step backwards for a company that at this point really needs to be pushing the envelope with portable protein supplements. If someone showed up to my birthday party with this bar I would revoke their party privileges and show them to the door.

Rating: 4/10
Found at: GNC ($2.39)
Quick Nutrition: 180 cal – 5g fat – 3g sat fat – 220mg sodium – 25g carb – 14g fiber – 1g sugar – 21g protein

FullSizeRender_3